October 11, 2017|Read • 2 Min

Conversation with Manu Srikumar, Co-Founder, Denture Capital

Written by

Santhosh Sundararajan

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Last Updated: Jul 28, 2026

Key Takeaways

»Brand storytelling helps businesses build stronger customer connections and long-term brand value.
»Content-driven businesses succeed by solving real market challenges with creative solutions.
»Bootstrapping and sustainable growth can be effective alternatives to external funding.
»Building a successful startup requires resilience, patience, and a long-term vision.
»High-quality video content continues to play a vital role in modern content marketing.
»Consistency and innovation are key to creating impactful brands in the digital era.

Manu Srikumar has about 12+ years of work experience, having spent significant time in Marketing focusing mostly on early stage startups.

Tell us about Denture Capital?

We help brands with storytelling in video. We create rebellious, endearing content.

Why a Media Startup and Your Motivation to Start a Media Company?

We are not a media company, but a content company. Though the inspiration earlier was to start a media entity, we realized we were better off creating a content firm. We saw a gap in the market with traditional videographers not really understanding the subject of entrepreneurship. We wanted to fill that gap

Difficulties in Establishing a media Company?

As with any other company, it’s always difficult to start something and then have it grow. There are bound to be cash flow issues, talent management issues, etc. There is also the personal pressure and the sacrifices of time and money that you will have to make.

Biggest Problems in the Media Industry?

Unlike building products, media does not really pay the bills. Hence we moved to being a content company. We help brands and also create our own content. We have more than 200K audience following us.

Funding and its Possibilities?

Funding is definitely possible and we have had multiple offers. But we want to really stay true to our core mission and hence have rejected offers to get funded. We will try to bootstrap as much as possible.

Revenue Model and its Feasibility?

We have multiple revenue streams, including our services business and our branded content business.

How can Denture Capital Inspire the Younger Generation?

Starting anything and then continuing to do it is very hard. You have to keep going at it and wait for success to come to you. Do not expect success to be immediate. Longevity is really underrated in India. Winners are always patient and keep going even when the tide is low.

Manu on Linkedin: https://www.linkedin.com/in/manusrikumar/

Facebook: https://www.facebook.com/manusrikumar

Twitter: https://twitter.com/manusrikumar

Lessons from a Content-Driven Startup

Manu Srikumar's journey highlights the power of purpose-driven entrepreneurship, authentic brand storytelling, and long-term perseverance. His insights demonstrate that sustainable business growth comes from solving real customer problems, creating meaningful content, and staying committed to a clear vision. As businesses continue to invest in digital experiences, compelling content remains a key differentiator for building trust, engaging audiences, and strengthening brand presence.

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FAQs

Manu Srikumar is the Co-Founder of Denture Capital, a content-focused company that specializes in brand storytelling through creative video content and helps businesses build stronger audience engagement.

Brand storytelling helps businesses communicate their values, connect emotionally with customers, build trust, and differentiate themselves in competitive markets through authentic and engaging content.

Bootstrapping allows startups to retain greater control over their business decisions, focus on long-term goals, and build sustainable growth without relying on external investors.

Video content improves audience engagement, simplifies complex messages, increases brand visibility, and helps businesses connect with customers across digital channels and social media platforms.

Successful entrepreneurs emphasize resilience, consistency, customer-centric thinking, and long-term commitment. Building a sustainable business often requires patience, adaptability, and continuous innovation.