How Naptec Doubled Its Conversion Rate With a Self-Service Customization Experience
Home & Decor
Company Brief
Naptec is a New York based manufacturer and supplier of premium disposable napkins and tableware, proudly designed and made in the USA across cocktail, luncheon, guest towel, and dinner napkin styles.
Founded on the idea that elegant table settings should not come with piles of laundry, Naptec crafts fabric-inspired disposables that look and feel like fine linen. Their in-house facility in Middletown, New York, handles both stock and fully custom orders, from foil stamping and embossing to full-color printing, across four distinct brands, serving hosts, restaurants, hotels, and event professionals worldwide.
Improving Conversion Rates
Enabling Self-Service Product Customization
Automating Bulk Discount and Pricing Logic
Restructuring Navigation and Site Architecture
Creating Industry Discovery Pages
Project Overview
Codilar partnered with Naptec to transform their Shopify store from a basic catalog into a fully optimized, conversion-focused eCommerce experience. The engagement covered end-to-end Figma design and development, Shopify configuration, and a self-service napkin customization flow powered by QStomizer.
The work centered on three core goals: improving site navigation for new and returning buyers, enabling customers to customize napkins independently without contacting the Naptec team, and rolling out a scalable bulk pricing structure that automatically applies discounts at checkout based on order quantity.
Business Challenges
No self-service customization, forcing buyers to contact Naptec directly
Complex foil stamping constraints requiring vector-only, single-color uploads
No automated bulk pricing, making volume orders dependent on manual quoting
Poor navigation with no mega menu or structured product discovery
High drop-off rates from casual browsers unable to visualize the end product
No dedicated pages to guide buyers toward the right napkin for their industry or event
Slow decision cycle for bulk buyers due to the absence of transparent pricing tiers
Codilar's Solution Approach
Designed key storefront pages from scratch in Figma across all key pages
Built a mega menu grouping products by type and industry for faster discovery
Created a dedicated industry selector page for first-time buyers
Integrated QStomizer for real-time, self-service napkin customization with live logo preview
Configured separate logic for foil stamping and printing templates with appropriate upload restrictions
Implemented native Shopify bulk tier discounts without any third-party app dependency
Conducted post-launch CRO analysis to identify and fix remaining drop-off points
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Revenue growing 80% on slightly less traffic tells you everything. It was never about getting more people in. It was about not losing the ones who were already there.
Mohammad Aamir
Shopify Practice Head, Codilar
How Removing One Step Doubled Naptec's Conversions
A Brand With the Right Product, But the Wrong Journey
Naptec had a strong catalog and a clear target audience. Hospitality businesses, corporate gifting teams, and event planners all needed exactly what they were selling. But the path from first visit to purchase was full of unnecessary stops. Anyone wanting a customized napkin had to reach out to the Naptec team, wait for a response, and visualize the end result in their head. For a category where the design is the decision, this was a conversion killer.
Browsers were leaving before they ever saw what a finished napkin could look like with their brand on it. The navigation made discovery harder than it needed to be. There was no structured way to browse by industry or occasion. First-time visitors arrived and left without ever understanding the breadth of what Naptec offered. Every day, a curious buyer would hit a wall and have to stop to contact someone. That single roadblock was quietly costing Naptec sales, and removing it changed everything.
Rebuilding the Experience From the Ground Up
Codilar began by designing the entire storefront from scratch. With only rough concepts from the client, the team produced full Figma designs for every key page before writing a single line of code. The mega menu was architected to surface the right categories without overwhelming the visitor, a clean hierarchy organized by napkin type and industry.
The customization flow was the centerpiece of the engagement. After evaluating several apps against the client's specific requirements like budget, constraint control, and live preview, the team finalized QStomizer. Templates were configured for each napkin type. Foil-stamped napkins restricted users to approved colors and prompted for vector files with clear instructions. Printing templates gave users full creative freedom. With this, a buyer could upload their logo, see it placed on their chosen napkin, and add it to cart without a single email or call. The bulk discount tiers were implemented natively within Shopify, removing the need for manual quoting and making the pricing model transparent and frictionless for volume buyers.
Results That Reflected the Work
Total revenue grew from $6,137 to $11,060, indicating an 80% uplift. Orders increased from 57 to 99, a 74% rise. And conversion rate improved from 0.68% to 1.26%, an 85% improvement, confirming the gains came from a better experience, not just more traffic. The customization tool had started driving sales for customizable napkins in a way that hadn't been possible before. Buyers who would have bounced were now completing the journey.
A Conversion Engine Built on Clarity
Naptec's growth wasn't the result of a big marketing push or a surge in traffic. Sessions actually dipped slightly in the post-launch period. The revenue improvement came entirely from a better experience, one where the right buyer could find the right product, configure it with confidence, and check out without hassle.
The customization flow removed the single biggest barrier in the customer journey. The mega menu and industry selector reduced time-to-decision. And the bulk discount structure made large orders feel rewarding rather than complicated. Each change compounded. The conversion rate nearly doubled, and revenue followed. For Naptec, the outcome was a Shopify store that now works as a genuine sales channel, not just a catalog, for both their standard and customizable product lines.
If your store has the right product but the wrong journey, Codilar can help you fix it. We work with Shopify brands to remove the roadblocks that are quietly costing you sales, from experience design and customization flows to pricing logic and conversion optimization. Let's build something that works as hard as your product does.
We Make an Impact
Through Our Work
Revenue
Growth
Increased
Order Volume
Conversion
Rate Lift
Customization
Channels
We Make an Impact
Through Our Work
Revenue
Growth
Increased
Order Volume
Conversion
Rate Lift
Customization
Channels
